Client: Jamba Juice
Assignment: Write fun and lively copy for in-store brochure promoting the health benefits of the featured fruit of the season, blueberries
The Little Blueberry That Could
Whoever said size matters obviously never tasted a blueberry. While it’s true that this itty-bitty berry is barely bigger than a button, looks can be deceiving. The reality? This little fruit is bursting with big flavor—and even bigger benefits for your body.
Researchers at the USDA Human Nutrition Center recently found that blueberries ranked No. 1 in antioxidant power when compared with 40 other fruits and vegetables. They even outscored such nutrition stalwarts as spinach and strawberries. Now that’s impressive!
Why does this matter? Antioxidants help your body fight off free radicals—those unstable oxygen molecules associated with cancer, heart disease and the effects of aging. And blueberries’ bounty doesn’t stop there. This fun-to-eat fruit is also a good source of fiber and vitamin C. But the best news is…blueberries taste great! Once you sample their sweet-tangy flavor, you’ll never judge a fruit by its size again.